The Truth About KeraStraight Treatment
Gone are the days when you had to be happy with whatever hair youâre born with.
In this generation, you can style yourself, however you like. Be it Jenniferâs sleek straight hair look from Friends or Helenaâs cute curls from Harry Potter, you can do it all within a weekâs time.
You will know what style suits you the best and being the modern 21st century lady we love to do our own research (even though the stylist will TOTALLY confuse us once we sit in those plush chairs!). So while surfing through the internet, we saw that there is indeed a huge dearth of information when it comes to Kerastraight treatment and thus we took it on ourselves. Being the brand we are, we owe you to provide the most updated information regarding any hair treatment. Therefore, this article will serve you everything you ever needed to know as far as Kerastraight treatment is concerned — Consider this article as your holy grail if youâre thinking of smoothening your hair!
So letâs begin.
The problem. Why is my hair so frizzy and so curly?
Before we address the solution, we need to understand the problem.
Each one of us has a unique hair texture which is determined by the roughness, density and curvature of our hair. The former two aspects are primarily determined by the scalp whereas the curvature (or curls) is strictly determined by the genes of the individual. Your genes dictate whether the cross-section of your hair strand will be circular or elliptical. The more elliptical the cross-section is, the more curly your hair tends to be.
Hence, you can think of it like this:
If youâve straight hair, your follicular cross-section is a perfect circle.
If youâve hair with tight curls. Your follicular cross-section is elliptical with a lower eccentricity (read: a flatter ellipse)
If youâve wavy curls, it’s somewhere between the above two.
Ok, so Iâve an elliptical cross-section. I get it. But I want silky smooth hair which flows with the wind and reflects the sun… so what do I do?
Wait a minute, the cross-section is the primary aspect. Now when you google âhow to smoothen or straighten your hairâ youâll be showered with innumerable options, but on careful analysis youâll see they are basically a mixture of 2 basic principles:
- The treatment breaks your hair bonds through heat and restructures the hair giving you a âstraighterâ look
- Or, the treatment uses chemicals to destroy the organic bonds present between your hair molecules to give you your sleek look.
Mind you, individually these treatments are indeed harmful as they try to break the natural structure of the hair which tend to weaken your hair in the long run.
That⌠sounds scary. Is there a way to optimise both of these âsciencesâ to come up with something better?
Definitely! And thatâs exactly why Keratin Treatment came into being. Brought out through the perfect amalgamation of dermatologists and trichologists just a decade back, this treatment acts as the perfect bridge to not only nurture your hair but to also smoothen and straighten it.
Here, your hair is heated and the intermolecular bonds are broken, just like the heat treatment we mentioned above.
So how is it any different you ask?
Right. Just before heating your strands, your hair is bathed or rather soaked in essential amino acids along with keratin supplements which aids in re-structuring your hair during the heat induced transformation. The amino acids are critical and serve as building blocks for your hair and with this treatment, the sulphurated amino acid cysteine (makes up 1/4th of keratin!) is added to the existing protein molecules to form a semi-permanent patch across the hairâs inner structure giving it a new shape and support. Most importantly, this treatment blesses your hair with essential traces of Urea which is a synthesised moisturizer and humectant that allows keratin to be softened and efficiently absorbed into the strands.
Thatâs interesting but⌠do I really need a Kerastraight treatment?
Fine. Let us just shoot you with 5 questions:
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- Is your hair hard to style?
- Do you want to grow your hair but it is prone to breakage and split ends?
- Are you fighting with frizz every now and then?
- Is your hair dry and dull?
- Are you unhappy with your curls?
If your answer to any 2 of these questions is a âYes!â, then yes, you definitely need to try this treatment before itâs too late.
Ok… But is it safe for my hair and scalp?
Absolutely! Being one of the most premium hair salons in London, we value safety before luxury. We believe that the health of the hair is far more important than the styling of the same. Hence, we will never vouch for something that damages your hair or endangers your scalp in any manner.
The Kerastraight treatment uses natural proteins and biomolecules which is inherently present in your body. Yes, we agree that there are preservatives to increase the longevity of the product, but they are completely harmless in all manner. This treatment caresses your hair and essentially acts as a gentle lock for all the amino acids and proteins which is already present inside the hair strands to protect the shine and moisture whilst providing an immediate superior silky finish.
Wow. So a completely natural product. Iâm guessing itâs not so permanent. Right?
You guessed it absolutely correctly. Since this is a completely natural treatment, this canât be permanent. Like all natural products this too will fade away but you can always increase the longevity by using special hair products available with us.
You must note that we will always recommend using a natural, temporary solution over a synthetic permanent one because the latter is never good for your hair in the long term!
Fair enough. How long would this treatment take though? Do I need to wear that egg-y smell for days? Can I shampoo it after a week?
Oh donât worry at all you can shampoo the very next day!
Also, If youâre getting any foul smell during/after Kerastraight treatment, weâd highly recommend you to change your salon!
In this treatment we allow your hair to naturally soak in the essential amino acids and let it naturally restructure itself. Hence the time totally depends on your hair composition and volume. But rest assured, you must have 1-3 hours in hand if youâre looking for a good treatment. Nevertheless, it is totally worth the wait.
Giving up on brunch time to have gorgeous hair for months? Heck yeah, we know youâll be up for it!
Can I colour my hair after the treatment? Or say, I have got permed/chemically straightened hair, will Kerastraight work on me? Or say, Iâve Afro-Caribbean hair with tight curls, would you recommend Kerastraight treatment to me?
Yup, you can colour your hair any shade of the rainbow either two days prior to or after your kerastraight treatment.
This is a completely natural treatment which restructures the intermolecular bonds inside your hair follicles. So regardless of what your hair has been through, Kerastraight will make you shine and swoon! We recommend you to wait for one month after perming your hair before going for our KeraStraight treatment. But we do understand that chemically treating the hair causes more harm than good and hence we further advise you to bless those follicles with our heat optimised KeraStraight treatment soon, so the damage done can indeed be reversed on time!
Tight curly hair? Bring it on. As we said, this treatment smoothens your hair from within so irrespective of your hair type, itâll always give you the results you dreamt of.
Give it a try, youâll like it.
Ok Iâm sold. Iâm up for my first Kerastraight treatment! Any tips to ensure my hair shines for longer?
Weâd recommend any product which is free of sodium chloride and sulphates as these dehydrate your hair and rupture its structure. Your safest bet is to just go with what our stylist says after you get your treatment as he/she will be able to best recommend you after examining your hair type. As a matter of fact, we provide consultation to anyone in need so that you can get a personalised treatment and then decide the best option for your hair!
That’s it for now.
We hope weâve given you all the essential tidbits which you needed to know for a lustrous silky hair. So go ahead and gift your hair the love it deserves! Get a Kerastraight treatment right away!